Music & Culture

A music submission should make it easy for a radio team to understand who you are and what you are sending. A clear package cannot guarantee airplay, but it can prevent useful information from being lost in a long message or an unexplained attachment.

Before sending files, contact Intsetse FM to ask about the station’s current submission process. This checklist is general preparation advice, not an announcement of an open submission window or a promise of playlist consideration.

Put the track information first

Include the artist name, song title, version and a reliable contact person. Make it clear if a file is a radio edit, instrumental or another version. Where relevant, identify featured artists and the language of the song so the team does not have to guess from a filename.

Use a descriptive filename and check that the file plays from beginning to end. If you provide a download link, test it in a browser where you are not signed in. A private folder that only you can open will delay the process.

Write a short, useful introduction

Explain who you are, where your work is based and what the release is about. Include one or two details that are specific to the song, such as its creative starting point or a collaboration. Avoid calling it “the biggest hit” without evidence.

Keep a longer biography separate from the first message. A concise introduction helps a busy reader understand the request before deciding which supporting material to open.

Check the package before sending

  • Confirm the artist and track names match across files and links.
  • Identify any explicit version and any available clean edit.
  • Include accurate credits and the appropriate rights contact.
  • Provide one working reply address or telephone number.
  • Follow the station’s stated delivery requirements.

After submitting, allow the team time to review the material. A polite follow-up referring to the original message is more useful than repeatedly sending the same large attachment. Explore the station’s background before introducing your work.

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