A radio advertising brief helps a station understand what your business wants to communicate. Before discussing scripts or airtime, decide what a listener should remember and what you want them to do next. A clear brief makes the conversation about a campaign more practical.
The options and costs for an Intsetse FM campaign should be confirmed with the station. Start with the advertising page rather than assuming a particular package is available.
Explain the audience and objective
Describe the people you want to reach in useful terms. Where are they based, what problem does your service solve and why might your message matter to them? “Everyone” is difficult to write for; a specific audience gives the creative team a clearer starting point.
Choose one main objective, such as enquiries about a service or awareness of a new location. If you have several unrelated offers, discuss whether they need separate messages instead of placing everything in one short advert.
Provide accurate campaign details
Include the business name, correct pronunciation, campaign dates, location and approved contact details. If you mention an offer, provide its exact terms and any limitations the message needs to communicate. Check those details internally before sending the brief.
Supply a realistic budget range and ask what it can cover. Distinguish production requirements from the placement of the advert so both sides understand the quotation.
Make the next step easy to remember
Choose a simple action for the listener. A short website address or one reliable contact route is often easier to communicate than several competing instructions. Make sure someone is ready to respond when enquiries arrive.
Agree on how you will review the campaign. You might record enquiries that mention the radio message or ask customers how they heard about the business, while recognising that such feedback is incomplete.
Contact Intsetse FM with your brief to discuss current availability. Avoid treating any proposed reach, result or booking as confirmed until it has been agreed with the station.
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