A campaign proposal should make it possible to understand what is being offered. Before approving one, compare the written details with the objective in your original brief. A clear set of questions can prevent two parties from imagining different campaigns under the same heading.
Identify the actual deliverables
Look for the number and type of placements, the campaign period and any agreed timing arrangements. Distinguish an advert from a presenter mention, a sponsorship acknowledgement or a digital post. If the wording is broad, ask for an explanation rather than assuming the largest possible package.
Check which elements are confirmed and which depend on availability or further approval. Keep a record of any agreed change so the final proposal reflects the conversation.
Separate production from placement
Ask whether the proposal includes script preparation, recording, editing and revisions. Establish who supplies names, pronunciations, offer details and final approval. A delayed approval can affect a planned start, so clarify the deadlines each side needs to meet.
Read the quoted charges and terms as written and ask the provider to explain any unclear item. Do not assume that a price from an older campaign still applies to a new one.
Understand what reporting can show
Ask what evidence of delivery or campaign reporting will be available. A record that an advert ran is different from evidence that a particular sale resulted from it. If audience figures are quoted, ask what period and method they refer to.
Agree on a realistic way to review your own enquiries without promising a result that the proposal cannot establish. The aim is a shared understanding of the work, not an expectation of guaranteed customers.
For station-specific options, use the Intsetse FM advertising page. Read our advertising and sponsorship comparison if the proposal includes more than one format, then contact the team with focused questions.